NASHVILLE, Tenn. — Despite the uncertainty surrounding the fate of residential and commercial geothermal tax credits, which are set to expire at the end of the year, WaterFurnace Intl. Inc.’s Annual Sales Meeting in Nashville kicked off on a heartening note. All 332 attendees were asked to stand to signify how long they’ve sold geothermal equipment. About half of the conference remained standing to signify they’d offered geothermal equipment for more than 25 years. Even more stood to signify 20 years, and so on. By the end of the demonstration, every contractor in the room was on his or her feet. And, unanimously, the group pledged to keep selling geothermal even after the tax credits expire.
The two-day event, which focused on helping dealers strengthen and grow their businesses, featured presentations on WaterFurnace products, marketing tools, training, financing, and more.