Study Says Trane Is America’s Most Trusted Heating and Air Conditioning Brand
Lifestory Research study tracks how trust impacts consumers’ evaluations of HVAC brands
NEWPORT BEACH, Calif. — Trane ranks highest in trust among heating and air conditioning system brands according to the Lifestory Research 2016 America’s Most Trusted Study. The study, based on 17,878 consumer opinions, tracks how trust impacts consumers’ evaluations of HVAC brands in the United States.
“In performing the Lifestory Research America’s Most Trusted Study, we find that consumers are focused on seeking out brands they trust,” said Eric Snider, Lifestory Research president. “Our consumer research finds that people are keenly concerned with the trust they have in brands as they make significant purchase decisions. Companies like Trane appear to understand this need for trust.”
The Lifestory Research America’s Most Trusted Study awards companies that provide services or products to customers in their home. Brands currently awarded the designation of America's Most Trusted include: home builders, HVAC systems, kitchen appliance brands, residential realtor organizations, and more. Trust is measured through a Net Trust Quotient Score in which brands are divided into three categories: “advocates,” customers who feel a significant trust toward the brand; “neutrals,” those who trust a specific brand, but do not see a specific brand as standing on the shoulders of other brands; and “antagonists,” who are skeptics with little, if any, trust in a specific brand.
As the 2016 Most Trusted HVAC Brand, Trane produced the highest Net Trust Quotient Score. The rest of the top five include: (2) Carrier, (3) Whirlpool, (4) Lennox, and (5) Rheem.
More information can be found at www.lifestoryresearch.com/most-trusted/.
Publication date: 2/2/2016