Residential HVAC companies have been striving to become unforgettable in their markets for many decades for one very obvious and important reason: it creates referral and repeat business. While each company seems to have a different method of determining it’s cost per lead, and each company’s number is a little different, there is one thing that we can all agree on: Leads that come your way by referral and repeat business are the cheapest qualified leads you will ever receive, and, most would argue, are also the highest quality leads you will ever be able to acquire.
So, what makes a residential HVAC company unforgettable?