Extra Edition / Business Management

Consumer Search Behavior Shows Mobile Is Growing

Mobile Climbs as Consumers Continue to Adopt Online Purchasing Habits

NEW YORK — DAC Group and Kantar have released the results of their latest consumer search behavior survey. Results in the categories of general consumer search behavior, mobile, and social search show steady trending in digital adoption.

Some of the key findings include:

General Search

• 60 percent of Americans search for local business information at least once a week (30 percent at least a few times a week).

• 86 percent believe that reviews of local businesses are important in their decision making process.

Mobile Search

• 78 percent of mobile searches are done on smartphones.

• 92 percent of consumers searching on mobile devices prefer browser search compatibility over mobile app availability.

• 68 percent agree that seeing a business show up in multiple places increases its perceived credibility.

• 45 percent of mobile users reported finding inaccurate business information online (a year-over-year increase and an area for management attention).

Social Search

• 40 percent of social media searches (by brand) are driven by deals, promotions, and sales.

• 90 percent reported that rating and reviews were at least a somewhat important factor to them when making a purchasing decision.

• 44 percent reported they were likely to post about a purchase they’ve made to their social media network.

For more information, visit www.dacgroup.com.

Publication date: 3/10/2014

Want more HVAC industry news and information? Join The NEWS on Facebook, Twitter, and LinkedIn today!

Did you enjoy this article? Click here to subscribe to The NEWS Magazine

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

2015 ACCA Conference

Images from the 2015 ACCA Conference in Grapevine, Texas. Posted on April 8, 2015.

Podcasts

NEWSMakers: Mark Crockett
Mark Crockett vice president, Crockett Facilities Services, explains the importance of technician training, the value of being a top minority-owned company in the U.S., current projects the company is managing, and much more. Posted on April 24.
More Podcasts

ACHRNEWS

NEWS 04-20-15 cover

2015 April 20

Check out the weekly edition of The NEWS today!

Table Of Contents Subscribe

Global Warming

Do you believe in man-made global warming?
View Results Poll Archive

HVACR INDUSTRY STORE

2015.jpg
2015 National Plumbing & HVAC Estimator

Every plumbing and HVAC estimator can use the cost estimates in this practical manual!

More Products

Clear Seas Research

 

Clear Seas ResearchWith access to over one million professionals and more than 60 industry-specific publications, Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.

DON'T MISS A THING

Magazine image
 
Register today for complete access to ACHRNews.com. Get full access to the latest features, Extra Edition, and more.

STAY CONNECTED

facebook icontwitter iconyoutube iconLinkedIn i con