HVAC Breaking News / Green Building

March 3, 2014: Over 90 Percent of Green Homeowners Would Recommend a Green Home

Study Highlights Homeowner Satisfaction Levels

ATLANTA — Ninety-four percent of green homeowners responded that they would recommend a green home to a friend, according to a national survey of homeowners who purchased a National Green Building Standard (NGBS)-certified green home built within the past three years. The study was commissioned by the National Association of Home Builders (NAHB).

The NAHB said that, prior to this study, customer satisfaction among green homeowners had not been thoroughly explored. “Historically, studies have focused on interest in green among buyers in the market or on trends as reported by industry professionals,” said Matt Belcher, co-chair of NAHB’s Energy & Green Building Subcommittee and a builder from Wildwood, Mo. “While that’s certainly important information for all those in the industry, it doesn’t always get to the heart of what new buyers want to know, which is: ‘How satisfied are green homeowners with their decision?’ This data provides groundbreaking information that can be of value to the general public as well as the industry.”

Other key findings of the study include:

• 92 percent would purchase another green home.

• 71 percent of respondents believe that green homes are, overall, of higher quality.

• 55 percent knew their home may have cost more than a non-green home, but believed the benefits outweighed the cost.

Among the most important decision factors when purchasing a green home, respondents selected low maintenance at 78 percent, energy efficiency at 65 percent, and air quality at 59 percent. Some of the specific important features that respondents cited include insulation, heating/cooling, and geothermal.

A summary of the report is available here: Homeowner’s Perspective - The Value of a Green Home.

Publication date: 3/3/2014

Want more HVAC industry news and information? Join The NEWS on Facebook, Twitter, and LinkedIn today!

Did you enjoy this article? Click here to subscribe to The NEWS Magazine

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

2014 Energy Efficiency Forum

Highlights from the 25th annual Energy Efficiency Forum in Washington, D.C.

Podcasts

NEWSMakers: Joseph Groh

Joseph Groh, an industry veteran boasting 35 years of HVAC experience, discusses the 2008 bicycle accident that cut his career tragically short, and how the Joseph S. Groh Foundation is his way of giving back to the construction trade. Posted on Aug. 22.

More Podcasts

ACHRNEWS

NEWS 08-25-14 cover

2014 August 25

Check out the weekly edition of The NEWS today!

Table Of Contents Subscribe

Prohibiting HFCs

EPA is proposing a rule that would prohibit some HFCs in select refrigeration applications. Do you agree with this move?
View Results Poll Archive

HVACR INDUSTRY STORE

plumbing-hvac.gif
2014 National Plumbing & HVAC Estimator

Every plumbing and HVAC estimator can use the cost estimates in this practical manual!

More Products

Clear Seas Research

 

Clear Seas ResearchWith access to over one million professionals and more than 60 industry-specific publications, Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.

DON'T MISS A THING

Magazine image
 
Register today for complete access to ACHRNews.com. Get full access to the latest features, Extra Edition, and more.

STAY CONNECTED

facebook icontwitter iconyoutube iconLinkedIn i con