Feb. 6, 2014: 3M Rebrands Commercial HVAC Filter Products from Filtrete to 3M
Change Comes After Significant Company Research
ST. PAUL, Minn. — 3M Purification has announced the rebranding of its commercial HVAC filter products. Previously sold under the Filtrete™ brand, the products will now carry the 3M™ brand. With this change, 3M said it is unifying its portfolio of commercial offerings to help customers differentiate them from its residential products.
The company said the change comes after significant research was performed showing the high levels of brand awareness and trust that commercial customers have in the 3M brand, while also revealing that many customers see Filtrete brand filters as residential products. In addition, because 3M offers many products beyond filters to the commercial HVAC market, bringing the portfolio together under a single brand umbrella will help simplify product selection for customers.
“The 3M brand is one that customers trust for best-in-class products and performance,” said Jenny Hicks, marketing manager for Commercial Air Filtration, 3M Purification. “By unifying our commercial offerings under one brand, we hope to help streamline the decision-making process and give customers one go-to source for their commercial air filtration needs.”
The company’s commercial HVAC filter products are currently used in many traditional HVAC applications, serving facilities such as commercial buildings, data centers, and health care facilities.
In addition to their traditional HVAC applications, 3M is now also marketing its filters to meet the needs of facilities where infection control and industrial processing demand high performance air filtration. Solutions are available for facilities such as swine barns and other livestock buildings, as well as for processing facilities such as those used in fuel cell, automotive, or pharmaceutical production.
For more information about 3M commercial air filtration products, visit http://3Mpurification.com/airfilters.
Publication date: 2/3/2014