Newsline / Services, Apps & Software / Business Services

Net Results: www.Berkeys.com

Berkeys Air Conditioning & PlumbingCompany Name: Berkeys Air Conditioning & Plumbing, Southlake, Texas

Owner: Jamie Wooldridge

Website Address: www.Berkeys.com

Annual Cost: “$50,000/year (webmaster, updates, hosting) not including marketing/advertising and tracking. The site is run by a third-party, independent contractor who has an ongoing, annual agreement with Berkeys. He is in touch each day.”

Owner’s Goals: “I want customers to believe they are working with a credible organization; one that does things right, values the customer and the relationship, and has the experience and reputation to get the job done properly the first time. Ultimately, after visitors have viewed our website, I want them to have the confidence to pick up the phone and call us, and trust that they are making a great decision. I think our website is visually appealing, easy to navigate, and demonstrates our commitment to customer satisfaction.”

Professional Opinion: I would give Berkeys a score of 85 out of 100 for findability. Out of 6,000 geographically specific keywords directly related to Berkeys’ business, Berkeys was ranked No. 1 on Google for 134 different keywords (2.2 percent) and in the top 10 results for 966 different keywords (16.1 percent). Personally and qualitatively speaking, I would give the site an 85 for accessibility and content. Berkeys uses a responsive website design that, in my tests, loaded equally well across multiple devices (PC, iPhone, and iPad). I’d score Berkeys a 100 for identity and trust. It’s very clear who owns the site and I’d have no hesitation about whether or not Berkeys is a legitimate company. They use some of the standard trust-builders such as the credit card logos underneath their phone number, and they also integrate the BBB logo, a local award (The Best of the Best 2013 Southlake Journal), Angie’s List, and more. — Ben Landers, president and CEO, Blue Corona

Publication date: 1/20/2014 

Want more HVAC industry news and information? Join The NEWS on Facebook, Twitter, and LinkedIn today!

Did you enjoy this article? Click here to subscribe to The NEWS Magazine

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

2014 Energy Efficiency Forum

Highlights from the 25th annual Energy Efficiency Forum in Washington, D.C.

Podcasts

NEWSMakers: Joseph Groh

Joseph Groh, an industry veteran boasting 35 years of HVAC experience, discusses the 2008 bicycle accident that cut his career tragically short, and how the Joseph S. Groh Foundation is his way of giving back to the construction trade. Posted on Aug. 22.

More Podcasts

ACHRNEWS

NEWS 08-18-14 cover

2014 August 18

Check out the weekly edition of The NEWS today!

Table Of Contents Subscribe

Prohibiting HFCs

EPA is proposing a rule that would prohibit some HFCs in select refrigeration applications. Do you agree with this move?
View Results Poll Archive

HVACR INDUSTRY STORE

plumbing-hvac.gif
2014 National Plumbing & HVAC Estimator

Every plumbing and HVAC estimator can use the cost estimates in this practical manual!

More Products

Clear Seas Research

 

Clear Seas ResearchWith access to over one million professionals and more than 60 industry-specific publications, Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.

DON'T MISS A THING

Magazine image
 
Register today for complete access to ACHRNews.com. Get full access to the latest features, Extra Edition, and more.

STAY CONNECTED

facebook icontwitter iconyoutube iconLinkedIn i con