Mark Paup had long been looking for a way to increase business on Wednesdays and Thursdays. Three years ago, he came up with an idea that did just that: Way Low Wednesdays.
Paup would offer customers $50 off any service at Golden Rule Plumbing, Heating & Cooling, Grimes, Iowa, where he’s president, if they scheduled service for Wednesday. The rest, they say, is history.