During the last year, Defender Direct, a home security company based in Indianapolis, has made a bold move into the HVAC market. The company has acquired five HVAC businesses in the Midwest and is now working to integrate them into its corporate culture.
According to Scott DeNardin, vice president, Defender Direct, this expansion into the HVAC market is a logical progression from the company’s strong position in the home security market.
“For us, it’s a pretty natural migration of home services,” he said. “If you look at the needs of a consumer in her home, security is probably the first need of a family, and then the second need is comfort.”