HVAC companies come in all different sizes and locations. But when it comes to operating in a major metropolitan area, how much does size matter? Although the bigger companies might have sizable advertising budgets and access to large client lists, smaller firms often have a better rapport with customers, leading to more repeat business. But there’s no doubt that with a small business, reputation is everything.
“If you have 50 clients that love your service, and each of them tells two people to call you, you have 100 new clients,” said Michael Rosenberg, president, Rosenberg Indoor Comfort, San Antonio. “If you are a small or big company and you continue to upset your customers, these clients will not continue to use your company and they may tell their friends and family not to use you. Referrals are one of our biggest sources of new customers.”