Attend just about any industry conference or association meeting these days, and chances are good that one of the keynote speakers will address the challenges associated with the millennial generation. This group, also known as Generation Y, was born between 1980 and 2000 and has a strong reputation for being tech savvy, environmentally aware, and cost conscious.
And they are not known for brand loyalty. As one speaker noted at a recent conference, millennials are prone to switching just about anything on a whim — jobs, brands, cell phone plans — because they do not see a downside to jumping from one thing to another. This is causing some to wonder how this generation will impact the HVAC industry, especially as the oldest millennials start buying homes.