Newsline / Business Services

Ask The Experts: July 8, 2013

Why is Facebook so Important for HVAC Businesses?

Susan Kimball is the marketing coach for Nexstar Network,Question: I hear from everyone that I should use Facebook to promote my business. Why is it so important?

Answer: Remember when you didn’t even have to have a website to be a trusted business? Today, two-thirds of Internet users expect companies to have an online presence well beyond their website. Google includes social media participation in their algorithms for where to rank your website.

Consumers rank Facebook as a top social media network when they want to engage with businesses and many home-service contractors find it a good platform to build relationships with current customers and connect with potential customers. A key to Facebook success is gaining a strong following of people in your market and then engaging those “fans” and their “friends.”

Some proven ways to get more “likes” and build your fan base are contests, donation programs, and exclusive fan deals (check Facebook’s rules for conducting promotions before you launch). Facebook can even match your own customer list to those with Facebook profiles and show them your promotions too.

Susan Kimball is the marketing coach for Nexstar® Network, and helps members navigate through today’s maze of marketing opportunities from low-cost guerrilla marketing ideas to the constantly changing world of Internet marketing. To learn more, visit nexstarnetwork.com. If you have a question you’d like answered, email kylegargaro@achrnews.com.

Publication date: 7/8/2013 

Want more HVAC industry news and information? Join The NEWS on Facebook, Twitter, and LinkedIn today!

Did you enjoy this article? Click here to subscribe to The NEWS Magazine

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

2014 ACI Home Performance Conference

The 2014 ACI National Home Performance Conference & Trade Show was held in Detroit.

Podcasts

NEWSMakers: Doug Dougherty

Doug Dougherty, president and CEO of the Geothermal Exchange Organization (GEO) joins the program to discuss the latest happenings with GEO, including the drive to get included in state and federal definitions of renewable energy, plus the future of geothermal.  Posted on July 25.

More Podcasts

ACHRNEWS

NEWS 07-21-14 cover

2014 July 21

Check out the weekly edition of The NEWS today!

Table Of Contents Subscribe

R-22 PHASEOUT POLL

Some in the industry are calling for the EPA to halt production of R-22 as of 2015. What do you think?
View Results Poll Archive

HVACR INDUSTRY STORE

plumbing-hvac.gif
2014 National Plumbing & HVAC Estimator

Every plumbing and HVAC estimator can use the cost estimates in this practical manual!

More Products

Clear Seas Research

 

Clear Seas ResearchWith access to over one million professionals and more than 60 industry-specific publications, Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.

DON'T MISS A THING

Magazine image
 
Register today for complete access to ACHRNews.com. Get full access to the latest features, Extra Edition, and more.

STAY CONNECTED

facebook icontwitter iconyoutube iconLinkedIn i con