Training & Education / Business Services

NATE Appoints John Lanier as COO

Increasing Technician Certification, Consumer Awareness Top Goals for Lanier

The Air-Conditioning, Heating, and Refrigeration Institute (AHRI) and North American Technician Excellence (NATE) recently announced the appointment of John Lanier as NATE’s new chief operating officer (COO).

John Lanier was recently named chief operating officer for North American Technician Excellence.
John Lanier was recently named chief operating officer for North American Technician Excellence.

Lanier, 54, has held a number of executive positions, including senior vice president of operations for the National Federation of Independent Businesses (NFIB), which has more than 400,000 members.

“Throughout my career, I have had the opportunity to work with a variety of teams with the ultimate goal of delighting customers,” Lanier said. “To that end, I recognize the need for not only a high attention to detail, but also the value of strong strategic planning and execution.”

Lanier, who is already settling into his new position, said he will continue to work “to ensure growth and progress at NATE and further its role in certifying the most knowledgeable, well-trained, and highly experienced technicians in the HVACR industry.”

Coming to NATE

Lanier grew up in a small suburb of Minneapolis and earned his bachelor’s degree in economics from the University of Minnesota. He also completed an executive education program at Kellogg School of Management, Evanston, Ill., and is currently working on attaining his MBA.

His educational expertise, coupled with his real-world experience running organizations similar to NATE, has helped prepare him for his current position, he said.

“Economics is the study of the interaction between production, distribution, and the consumption of goods and services,” Lanier explained. “As NATE plays an integral role in the HVACR community with manufacturers, distributors, contractors, and consumers, it will be important to leverage the relationships and synergies between all of these players.”

Don Frendberg, chairman, NATE, who performed many of the COO duties prior to Lanier’s appointment, agreed that Lanier’s educational and professional background make him a valuable addition to the organization.

“He’s a really talented individual,” Frendberg said. “His experience and excellent background in business, including HVACR sales, makes him a great fit for where NATE is heading in the future.”

AHRI president and CEO Stephen Yurek also welcomed Lanier to the organization’s ranks in a June 14 press release.

“We are very pleased to have someone with John’s experience and drive taking the reins at NATE,” Yurek said. “I know that our member companies and others in the industry are eager to work with John to ensure growth and progress at NATE at a critical juncture in its history.”

The Future of NATE

As COO, Lanier is already well aware of the issues facing NATE and the industry in general, including the looming shortage of qualified HVAC technicians.

“We’ve all seen the statistics that the demand for qualified technicians is going to outpace the supply in the next few years,” he said, adding that “technology will continue to impact how equipment is repaired and serviced, and greater technical education will be required to enter the industry.”

Luckily, he said, NATE has a plan to try to close the gap between the number of technicians who are qualified and the number of jobs that need to be filled.

“We plan to increase our outreach to training organizations and employers to help more technicians find the training they need to enter the industry, seek and maintain certification, and become more marketable to employers,” he said. “NATE has begun to administer the Industry Competency Exams, or ICE exams, to measure basic competency and certification for entry-level technicians with one year or less of experience. We see a great opportunity here to help define a career path for technicians from ICE certification to NATE certification and beyond for those interested in HVACR.”

Frendberg agreed that getting more technicians certified — and recertified — is NATE’s priority.

“Our goal is to increase the number of technicians — it’s not to sell more exams,” Frendberg said. “Our technicians recertify every five years. How do we make it so it’s not a burden, but something they want to do?”

Other goals, Lanier said, include making NATE testing and certification more accessible as well as increasing consumer awareness. “We must continue to work to advance NATE’s position to the HVACR industry and consumers by ensuring the certification program is relevant and accessible, increasing industry and consumer awareness of the benefits of NATE-certified technicians, and advocating for NATE with relevant government agencies,” Lanier said.

He added, “I look forward to working with our team here at NATE as we execute an effective plan to serve the HVACR industry and homeowners.”

Publication date: 7/1/2013 

Want more HVAC industry news and information? Join The NEWS on Facebook, Twitter, and LinkedIn today!

Did you enjoy this article? Click here to subscribe to The NEWS Magazine

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

2014 ACI Home Performance Conference

The 2014 ACI National Home Performance Conference & Trade Show was held in Detroit.

Podcasts

NEWSMakers: Michael Willburn

Michael Willburn, president, Infloor Heating Systems, joins the program to discuss his company, radiant heating, industry trends, and whether contractors are becoming more interested in radiant heating. Posted on July 11.

More Podcasts

ACHRNEWS

NEWS 07-21-14 cover

2014 July 21

Check out the weekly edition of The NEWS today!

Table Of Contents Subscribe

R-22 PHASEOUT POLL

Some in the industry are calling for the EPA to halt production of R-22 as of 2015. What do you think?
View Results Poll Archive

HVACR INDUSTRY STORE

plumbing-hvac.gif
2014 National Plumbing & HVAC Estimator

Every plumbing and HVAC estimator can use the cost estimates in this practical manual!

More Products

Clear Seas Research

 

Clear Seas ResearchWith access to over one million professionals and more than 60 industry-specific publications, Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.

DON'T MISS A THING

Magazine image
 
Register today for complete access to ACHRNews.com. Get full access to the latest features, Extra Edition, and more.

STAY CONNECTED

facebook icontwitter iconyoutube iconLinkedIn i con