Podcasts: April 15, 2013

April 15, 2013

In This Podcast:

Joe Crisara
Joe Crisara
Joe Crisara, HVAC, plumbing, and electrical service contractor “sales coach” with contractorselling.com, shares HVAC-specific marketing and sales tips designed to help contractors succeed in today’s business environment.

Q: Can you provide us with one or two marketing trends contractors should be aware of?

A: Targeted pay-per-click seems to be working very well right now. Targeted pay-per-click is great for the HVAC industry because it can be managed so that each campaign can be changed to fit a certain season. Maintenance calls, hot weather, air quality, and home energy solutions can be changed throughout different parts of the year. For each of those campaigns, contractors need to host a new landing page, so that visitors aren’t redirected back to the original website. A landing page needs to match up with what the marketing click is telling you it will do.

Q: What is your take on Yellow Pages advertising?

A: One of the biggest lies is that you just need to get your name out there and everything else will take care of itself. In marketing today, results mean everything. If you aren’t getting a return on your investment, then you need to stop doing it. This is true with the Yellow Pages. If that advertising works in your market, you may have a significant advantage to gain as others drop out. If it is declining, then get rid of it or scale it down to a simple listing.

Interested in hearing the remainder of the conversation? Visit The NEWS’ podcast page at www.achrnews.com/media/podcasts/2904.

Publication date: 4/15/2013

Did you enjoy this article? Click here to subscribe to The NEWS Magazine

You must login or register in order to post a comment.



Image Galleries

2014 Energy Efficiency Forum

Highlights from the 25th annual Energy Efficiency Forum in Washington, D.C.


NEWSMakers: Mark Satterfield

Mark Satterfield, founder and CEO of Gentle Rain Marketing Inc. and author of “The One Week Marketing Plan” talks about his book and the importance of HVAC blogging. Posted on Sept. 19.

More Podcasts


NEWS 09-15-14 cover

2014 September 15

Check out the weekly edition of The NEWS today!

Table Of Contents Subscribe

Venting R-22

The NEWS reported that a man received prison time for venting R-22. Should EPA step up enforcement?
View Results Poll Archive


2014 National Plumbing & HVAC Estimator

Every plumbing and HVAC estimator can use the cost estimates in this practical manual!

More Products

Clear Seas Research


Clear Seas ResearchWith access to over one million professionals and more than 60 industry-specific publications, Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.


Magazine image
Register today for complete access to ACHRNews.com. Get full access to the latest features, Extra Edition, and more.


facebook icontwitter iconyoutube iconLinkedIn i con