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Feb. 18, 2013: Many Consumers Remain Unfamiliar with Smart Grid Concepts, According to New Survey

February 18, 2013
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BOULDER, Colo. — Even as utilities continue to invest in smart grid technologies, they are struggling to effectively communicate both the benefits of smart grids and the possibilities they make available to the end user. According to a new consumer survey from Pike Research, a part of Navigant’s Energy Practice, nearly one-third of respondents (30 percent) were unfamiliar with smart grids, and one-quarter (24 percent) were unfamiliar with smart meters.

“The survey data indicates we are still in the early phase of consumer awareness and adoption of smart grid technologies, and consumers’ understanding of the benefits that can be derived from these technologies remains relatively low,” said senior research analyst Neil Strother. “Utilities and other smart grid stakeholders must find more effective means of engaging customers with simple, affordable, and helpful energy management products and services.”

The survey also indicates that nearly three-fourths (73 percent) of consumers have concerns about the impact electricity costs have on their monthly budgets, and 63 percent are interested in managing energy use in their homes. When it comes to taking action on that interest, however, fewer than half (49 percent) are aware of companies offering home energy management services, and fewer than 40 percent have a high level of interest in participating in programs such as demand response.

Publication date: 2/18/2013

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