Hugh Joyce, owner of James River Air Conditioning in Richmond, Va., initially wanted to create a place to showcase some innovative and energy-efficient products. However, after a year of planning and construction along with the assistance of some intelligent technology, he opened his Solar Idea Home with a LEED Platinum certification in August 2010. “It started as a model home where we could show off all of the products we sell,” Joyce said. “It started fairly small and ended up pretty big.”
James River Air Conditioning Inc. is involved in residential and commercial heating, air conditioning, plumbing, and electrical work in central Virginia. Joyce has always been passionate about the energy situation in America, and he set out to show potential customers and the community some practical solutions for conserving energy.