Newsline / News

Spokesperson Selected

SUWANEE, Ga. — The HVAC division of Mitsubishi Electric announced that it has partnered with Cortney Novogratz for a consumer-focused spokesperson campaign.

Novogratz is an interior designer and HGTV star with a unique design style and a proven dedication to Mitsubishi Electric products. She and her husband, Robert, own New York-based interior design company SIXX Design and costar in the HGTV show “Home by Novogratz.”

With nearly two decades of experience restoring homes across the country, Novogratz is involved in every step of the renovation process, from demolition to choice of HVAC system, to the finishing touches on the interior décor.

Novogratz has used Mitsubishi Electric systems in her design projects for years, including her own home, and is a longtime advocate of Mitsubishi Electric’s variable refrigerant flow zoning and split-ductless technology.

“Mitsubishi Electric chose Cortney as a spokesperson because she can easily speak to the benefits of our products,” said Joe Mastroianni, chief marketing officer, HVAC division of Mitsubishi Electric U.S. “What’s unique about Cortney is that she can do so in a way that will resonate with everyday consumers, while having the credibility of someone who is extremely knowledgeable about the construction process.”

As spokesperson, Novogratz will appear in several promotional materials, is slated to meet with national consumer media throughout next spring, and will be engaging in various social media outreach. She will discuss the importance of Mitsubishi Electric technology in designing a comfortable home, and how this technology helps families live better.

Publication date: 11/19/2012

Did you enjoy this article? Click here to subscribe to The NEWS Magazine

You must login or register in order to post a comment.



Image Galleries

2015 HARDI Fly-In

Highlights from HARDI's Congressional Fly-In in Washington, D.C. Post date: May 28, 2015.


NEWSMakers: Kevin Conrad
Kevin Conrad, president, Kevin Conrad Heating and Cooling Inc., Nantucket, Massachusetts, breaks down working in the New England climate, the benefits of insulation foam, and more.

More Podcasts


NEWS 06-29-15 cover

2015 June 29

Check out the weekly edition of The NEWS today!

Table Of Contents Subscribe

Online Reviews

Do you track online review sites like Yelp to look for comments on your company’s performance?
View Results Poll Archive


2015 National Plumbing & HVAC Estimator

Every plumbing and HVAC estimator can use the cost estimates in this practical manual!

More Products

Clear Seas Research


Clear Seas ResearchWith access to over one million professionals and more than 60 industry-specific publications, Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.


Magazine image
Register today for complete access to Get full access to the latest features, Extra Edition, and more.


facebook icontwitter iconyoutube iconLinkedIn i con