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Spokesperson Selected

SUWANEE, Ga. — The HVAC division of Mitsubishi Electric announced that it has partnered with Cortney Novogratz for a consumer-focused spokesperson campaign.

Novogratz is an interior designer and HGTV star with a unique design style and a proven dedication to Mitsubishi Electric products. She and her husband, Robert, own New York-based interior design company SIXX Design and costar in the HGTV show “Home by Novogratz.”

With nearly two decades of experience restoring homes across the country, Novogratz is involved in every step of the renovation process, from demolition to choice of HVAC system, to the finishing touches on the interior décor.

Novogratz has used Mitsubishi Electric systems in her design projects for years, including her own home, and is a longtime advocate of Mitsubishi Electric’s variable refrigerant flow zoning and split-ductless technology.

“Mitsubishi Electric chose Cortney as a spokesperson because she can easily speak to the benefits of our products,” said Joe Mastroianni, chief marketing officer, HVAC division of Mitsubishi Electric U.S. “What’s unique about Cortney is that she can do so in a way that will resonate with everyday consumers, while having the credibility of someone who is extremely knowledgeable about the construction process.”

As spokesperson, Novogratz will appear in several promotional materials, is slated to meet with national consumer media throughout next spring, and will be engaging in various social media outreach. She will discuss the importance of Mitsubishi Electric technology in designing a comfortable home, and how this technology helps families live better.

Publication date: 11/19/2012

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