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IRC Rebrands as InsideIQ

November 19, 2012
NASHVILLE, Tenn. — The Independent Representative Council (IRC) has a brand-new name — InsideIQ Building Automation Alliance — to complement a new brand.

The InsideIQ Building Automation Alliance, a group of independent contractors specializing in building environmental and security-system controls and services, includes 47 member companies who work together to provide building owners and operators with a one-stop resource for enhancing their indoor environments.

According to Bruce Michelson, president of the alliance, the new name is part of a comprehensive rebranding initiative designed to promote the group’s customer-centric local presence as well as its ability to compete alongside the industry’s giants. Included in the rebranding campaign are a new logo, design standards, a nationwide marketing communications campaign, and a new website.

“Our member companies employ more than 4,200 people, and generate more than $1.1 billion in annual revenue,” said Michelson. “The combination of our ability to scale our resources for large and small projects alike, along with our on-the-ground expertise in local markets, gives us a competitive advantage in both market knowledge and service capabilities.

“As a result, we think the time has come to bring an entirely new face to the market. Our enhanced identity and look take us to a whole new level, and emphasize why InsideIQ is in the best position to deliver innovative building controls and services for long-term business return on investment,” he said.

The 47 member companies from across the U.S., Canada, and the Netherlands convened in Nashville, Tenn., Oct. 14-16, to officially launch the new organization and its rebranded website.

While each InsideIQ company has its own culture and values, all members are independent, local solutions-oriented leaders in building automation, energy management, comfort, and security. “Because each of our members is independent, the customer comes first and our members can make quick decisions to implement the best solutions, regardless of manufacturer, to meet a customer’s needs,” said Michelson.

Publication date: 11/19/2012

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