A capability is available for all customers to apply their own custom categories and attributes to their fleets within the GPS fleet tracking software. Customers are able to define and apply their highly specific business data to vehicles, equipment, drivers, landmarks, users, and hierarchy nodes within GPS Insight. An example of applying the capability could be a service company that defines specialized equipment assigned to the vehicle such as a generator, compressor, concrete saw, etc., as well as assigning training certifications to drivers who operate that equipment. The feature allows fleet managers to differentiate each vehicle, asset, driver, landmark, user, or hierarchy node in order to make the best business decisions. Once the company’s customers apply custom categories and attributes to their vehicles or equipment, they will be able to see this data and filter based upon them within the company’s mapping, reports, and alerts. Eventually, custom data fields and values will also be applicable to trips and stops, which will help customers to bill more effectively, determine tax on personal vehicle usage, and more.