To achieve these elements, distributors should consider making a commitment to doing things differently and in the process understand that there will be a financial investment. According to Steve Epner, an accomplished consultant and facilitator in the distribution industry, despite financial investment, there is a strong business case for turning standard distribution management into a mobile, real-time platform.
“We’ve all heard the hype about everyone being able to do mobile,” noted Epner. “But is it true? Can everyone do it? Well, you have to ask yourself two questions. ‘Should I jump on the bandwagon and what is my return on investment?’ ”