Letters From Our Readers: Aug. 27, 2012

August 27, 2012
/ Print / Reprints /
ShareMore
/ Text Size+
Editor’s note: This letter is in response to Butch Welsch’s column “Learning From Sting Operation,” Aug. 13.

Shine a Light, Don’t Cast a Shadow, on the Industry

I enjoyed Butch Welsch’s article on the sting, but one has to wonder what the gain is for any contractor to help the media point a finger at others in our industry. This seems to be the way a lot of nonprofessionals in our industry cry about their poor success.

We all know the adage “What bleeds reads!” This challenge has only been acerbated by the fact of extreme competition (due to too many pointless news shows) amongst the current media.

Our company has been approached twice in the past 1½ years to be an expert for a sting show. Both wanted to do a show to see how much [contractors would charge] for a preplanned defect in the system (similar to what NBC did). I met with both news directors and had them change their stories to something much more productive. One was what a homeowner can do before calling, one was about the need for preventive maintenance.

Any business owner who lives in the U.S.A. knows that there is no such thing as a fair sting news story. To hide behind the mantel of “they were going to do it anyway” or “I was just trying to help” is either a display of naivety or stupidity.

Anytime one assists the media to cast a shadow on our industry not only adds to yellow journalism, but throws dirt on everyone who works so hard to do the right thing.

Butch, you always have great articles, and we are using the video in a field team meeting.

Wesley Holm
Owner
Thompson Plumbing, Heating & Cooling
Cincinnati

Publication date: 8/27/2012

Did you enjoy this article? Click here to subscribe to The NEWS Magazine

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

Mini Split Installation

Twin Cities contractor Aabott Ferraro helped retrofit an older St. Paul home.

Podcasts

NEWSMakers: Doug Dougherty

Doug Dougherty, president and CEO of the Geothermal Exchange Organization (GEO) joins the program to discuss the latest happenings with GEO, including the drive to get included in state and federal definitions of renewable energy, plus the future of geothermal.  Posted on July 25.

More Podcasts

ACHRNEWS

NEWS 07-28-14 cover

2014 July 28

Check out the weekly edition of The NEWS today!

Table Of Contents Subscribe

R-22 PHASEOUT POLL

Some in the industry are calling for the EPA to halt production of R-22 as of 2015. What do you think?
View Results Poll Archive

HVACR INDUSTRY STORE

plumbing-hvac.gif
2014 National Plumbing & HVAC Estimator

Every plumbing and HVAC estimator can use the cost estimates in this practical manual!

More Products

Clear Seas Research

 

Clear Seas ResearchWith access to over one million professionals and more than 60 industry-specific publications, Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.

DON'T MISS A THING

Magazine image
 
Register today for complete access to ACHRNews.com. Get full access to the latest features, Extra Edition, and more.

STAY CONNECTED

facebook icontwitter iconyoutube iconLinkedIn i con