The nation is ready for renewable energy products. It just might not know it yet. That is one sentiment among many from a survey conducted by Natural Marketing Institute’s (NMI’s) Lifestyles of Health and Sustainability (LOHAS) Consumer Trends Database®. For the HVAC contractor, it could be great news to hear that, “Eighty percent of consumers care about the use of renewable energy and that their concerns are only slightly diminished with the passing of time.”
Every contractor in the industry, however, is not experiencing this majority interest. In fact, some have found that for different reasons, some of their customers are not interested at all. Overcoming customers’ objections or apathy to renewable may be easier if contractors understand why they object and then develop a strategy based on some of their fellow contractors’ experiences. The NEWS talked to some contractors to help do just that.