HVAC Breaking News / News

July 31, 2012: ‘Today’ Show Investigation Encourages Homeowners to Use NATE’s Contractor Locator

ARLINGTON, Va. — Consumer awareness of North American Technician Excellence (NATE) continues to grow, and a recent “Today” show segment contributed to the increasing numbers of homeowners who understand the importance of working with NATE-certified technicians, said the organization.

The feature, which aired on Tuesday, July 10, focused on the competency and honesty of air conditioning technicians. Using a hidden camera to monitor the servicing of an air conditioning unit at a New Jersey residence, Jeff Rossen of NBC’s “Rossen Reports” assessed several area contracting companies. Although the air conditioning system was fully functional with the exception of a simple broken wire, all six companies that inspected the unit attempted to charge the homeowner for unnecessary repairs.

While the findings of the hidden camera test are disturbing for the HVACR industry, the TV segment and corresponding website article encouraged homeowners to hire one of the country’s numerous trustworthy air conditioning companies. One of the key suggestions for finding a trained and competent professional was to utilize the contractor locator on NATE’s consumer website (www.hvacradvice.com).

“Although the subject matter of this segment is alarming, this issue is the background for why NATE exists — to verify the competency and conduct of NATE-certified technicians and consequently the air conditioning contractors who employ them,” said Don Frendberg, chairman of the NATE board of trustees. “As we continue our consumer awareness efforts, which are designed to help elevate the industry, we hope to educate as many homeowners as we can about the importance of working with qualified contractors who employ NATE-certified technicians.”

For more information about NATE, visit www.natex.org.

Publication date: 7/30/2012

Did you enjoy this article? Click here to subscribe to The NEWS Magazine

You must login or register in order to post a comment.



Image Galleries

2015 ACCA Conference

Images from the 2015 ACCA Conference in Grapevine, Texas. Posted on April 8, 2015.


NEWSMakers: Mark Crockett
Mark Crockett vice president, Crockett Facilities Services, explains the importance of technician training, the value of being a top minority-owned company in the U.S., current projects the company is managing, and much more. Posted on April 24.
More Podcasts


NEWS 05-04-15 cover

2015 May 4

Check out the weekly edition of The NEWS today!

Table Of Contents Subscribe

Legislation and Regulation

What legislative/regulatory issue is most important to you as a HVAC business owner?
View Results Poll Archive


2015 National Plumbing & HVAC Estimator

Every plumbing and HVAC estimator can use the cost estimates in this practical manual!

More Products

Clear Seas Research


Clear Seas ResearchWith access to over one million professionals and more than 60 industry-specific publications, Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.


Magazine image
Register today for complete access to ACHRNews.com. Get full access to the latest features, Extra Edition, and more.


facebook icontwitter iconyoutube iconLinkedIn i con