But the most important thing to me is to go to the trade shows where refrigeration is emphasized. The most recent examples were the Food Marketing Institute’s Food Retail Show in Dallas this past May, and then the National Restaurant Association’s Restaurant, Hotel-Motel Show a few days later in Chicago.
It should be noted that these shows are about virtually everything in supermarkets, convenience stores, restaurants, hotels, and motels. That meant china, silverware, linen, flooring, decorations, etc., etc., not to mention most every kind of food and drink, with free samples of said consumable products.