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July 4, 2012: CertainTeed QR Code Reader App Reaches 100,000 Downloads

July 4, 2012
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VALLEY FORGE, Pa. — With just over 100,000 downloads, CertainTeed Corp. said its mobile QR code app is helping to simplify how architects, contractors, distributors, and consumers access information about the company’s products. In conjunction with reaching this milestone, the company announced new features, including the ability to share information from QR codes via social media.

“The use of mobile devices in the building industry is reaching critical mass, and we’ve worked diligently to stay ahead of the game as a value-add to our customers,” said Eric Nilsson, vice president of corporate marketing at CertainTeed Corp. “Thus far, the CertainTeed app and the use of QR codes have been popular at trade shows and in our marketing materials, and we look forward to expanding their use into retail establishments and at the construction site.”

CertainTeed said its free, updated QR Code Reader app allows users to easily post content on Facebook and Twitter as well as share information via SMS messaging. Available on iPhone, Android, and Blackberry mobile devices, the app also features a “favorites” list, where users can save and revisit accessed codes.

Launched in November 2010, the CertainTeed QR Code Reader scans and reads a QR code when a user points the camera of a mobile device at the code. Upon recognition of a QR code, the app processes and decodes the image, allowing users to view websites, videos, and technical documentation; send text messages; make phone calls; and save contact information seamlessly without leaving the application. The application also stores a history of all QR codes that have been scanned on that mobile device.

For more information, visit www.certainteed.com/qr.

Publication date: 7/2/2012

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