Tuesday, Jan. 24, 2012: Regal Beloit Begins Transitioning EPC Products to Its Brands

Regal Beloit
Paul Selking (left) and Jim Monson (right) of Regal Beloit at the company press briefing at its booth on the show floor.

CHICAGO — At a press conference at the AHR Expo, Regal Beloit discussed that due to its acquisition of A.O. Smith Electrical Products Co. (EPC) last summer, Regal Beloit has begun transitioning EPC’s products to the Century™ and Genteq® brands. The A.O. Smith name may be used through August 2012, in accordance with conditions of the acquisition, said Regal Beloit.

Under the new organization, various brands and product offerings are being consolidated under three distinct brands: Genteq, Century, and FASCO®.

Said Jim Monson, Distribution HVACR business leader, “Century is an established and respected brand, connoting reliability, stability, and innovation. Even though the name will no longer be A.O. Smith, the products will be the same, and the Century brand speaks for itself.”

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