There is a major customer service component to every refrigeration technician’s job. Not only does a technician need to properly install, maintain, and service the equipment, but he is also the company’s representative on the job. How he performs reflects on the entire company. To a customer, the technician is the company. Customers can base their entire opinion of a company on the actions of just the one technician. Customers have a choice of who installs and services their equipment. They want assurance the company they have chosen is the right one for the job. Technicians need to assure their customers that their company is the right choice.
So how can a technician best represent his company? Besides the obvious — being competent, trustworthy, and diligent in his job performance — it’s the little things that count.