In the early days of the Internet, it was possible to find a smattering of people selling HVAC equipment online. It seemed like a small sampling and one that could be considered merely a blip on the radar screen of the traditional HVAC distribution chain. But times have changed. Today there are tons of HVAC parts and equipment available for sale online to do-it-yourselfers and consumers who want to bypass the traditional means of purchasing equipment from an HVAC contractor, who also performs the installation.
Buyers are looking for discounted equipment regardless of where or from whom they are purchased. After that, their expectations include finding someone to install the equipment and service it in the future. That type of thinking has thrown a monkey wrench into the HVAC distribution channel, and it has caused some interesting new dynamics. Some contractors avoid installing equipment they have not sold, and others are agreeing to install the equipment for a variety of different reasons.