Do you want to know which marketing techniques are working to generate leads now? You might be surprised to find out that the Internet has not taken over the world, yet. Thankfully, Facebook’s Mark Zuckerberg is not our sole model of social behavior. (Does anyone else find it odd that 60 percent of his programmers are clinically antisocial?)
There are still ways for contractors to break through the marketing clutter and get a response that is not purely Internet-based. Remarkable, I know. But there are some seriously dead media out there, too. So let’s dispel a couple myths and get some leads.