South / Regional Reports

'Coleman Car' Heats Up Race Track

NORMAN, Okla. - It’s hot and it’s on track to win another points championship in 2009. “That’s my ‘Coleman® Car,’” said race car owner Henry Gaus.

Gaus, owner of Cool Zone Heating & Air Conditioning in Beaumont, Texas, has been selling Coleman products since the line of heating and air-conditioning equipment was first introduced in the Beaumont area 11 years ago. So pleased has he been with the products and the people who represent them, including Johnstone Supply Manager Doug Smith and Coleman Regional Sales Manager Howard Wilson, that Gaus decided to prominently feature the Coleman and Johnstone Supply logos on his race car.

And that’s not all. After seeing a representation of the Coleman [mc]2 MicroChannel Mini-Cube Air Conditioner on Smith’s truck, Gaus decided to include that same graphic on his race car, strategically placed beside the two corporate logos.

Gaus’ interest in racing spans 20 years. “I started with a sprint car in the late ’80s,” he recalled, “long before I opened my air conditioning business in 1996. I continued racing as a privateer until the mid-’90s, when it just got too expensive for someone like me who did not have a large sponsor to help with the expenses.”

Gaus dropped out of the sport, but by 2000, he found himself hanging around the track again. In 2001, he purchased a modified car.

“It was an older car, and we couldn’t get it to do much,” he said. “So in 2003 we bought a car that was just one year old, and that’s when our racing career took off.”

In 2004 and 2005, Gaus’ car won back-to-back points championships at the local track in Beaumont. “That means we were the most consistent race car throughout the year,” Gaus explained. “Every time you race, you get a certain amount of points, so at the end of the year, consistency is what’s important.”

At one point, the red car was also ranked 27th in the nation among UMP Modified cars and second in the state.

Gaus dropped out of racing during 2007, but in 2008 he was back, this time with a second car - a blue car whose graphics are similar to those of the red car - and a team of two drivers and two men who help maintain the cars.

This season, the red car again grabbed the points lead in Beaumont. According to Gaus, they race the car, on average, one or two times a weekend from the end of March through the first or second week in October. Then, they run just a handful of races before taking a break in January and February to rebuild and retool the cars. In March they start the process all over again.

“I put the Coleman logo on the cars because that’s what I sell,” Gaus explained. “I enjoy my relationship with both Doug and Howard. I see them often, and when I do, they both have plenty of time for me. That really makes a difference for someone in my line of work, so I’m proud to put their logos on my cars.”

To Gaus, both men and the companies they represent are winners, and so is his “Coleman Car.”

For more information about Coleman, visit www.colemanhvacdealer.com or call 877-926-5362.

Publication date: 09/14/2009

Did you enjoy this article? Click here to subscribe to The NEWS Magazine

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

2015 HARDI Fly-In

Highlights from HARDI's Congressional Fly-In in Washington, D.C.

Podcasts

NEWSMakers: Clint Schreck

Clint Schreck, general manager, Columbus Worthington Air, Columbus, Ohio, discusses winning Angie’s List Super Service Award, how to handle online reviews, and much more.

More Podcasts

ACHRNEWS

NEWS 06-01-15 cover

2015 June 1

Check out the weekly edition of The NEWS today!

Table Of Contents Subscribe

HYDROCARBON REFRIGERANTS

The EPA has approved several hydrocarbon (HC) refrigerants for HVACR applications. Do you support the use of HCs?
View Results Poll Archive

HVACR INDUSTRY STORE

2015.jpg
2015 National Plumbing & HVAC Estimator

Every plumbing and HVAC estimator can use the cost estimates in this practical manual!

More Products

Clear Seas Research

 

Clear Seas ResearchWith access to over one million professionals and more than 60 industry-specific publications, Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.

DON'T MISS A THING

Magazine image
 
Register today for complete access to ACHRNews.com. Get full access to the latest features, Extra Edition, and more.

STAY CONNECTED

facebook icontwitter iconyoutube iconLinkedIn i con