The Route 35 campaign celebrated Century’s 35th year in business, and encompassed multiple programs including on-site promotions, a consumer-style scratch-off sweepstakes and Bingo game designed to each give away a Harley Davidson motorcycle, and a “Bigger and Badder” tradeshow event to celebrate the culmination of Route 35. According to AMA, this award program recognizes real results. This was the chapter’s 23rd annual celebration of Houston marketing programs that exhibited marketing mastery through successful campaigns.
Publication date:08/24/2009
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