Regal Beloit Rebrands GE Businesses as Genteq

Paul Selking of Regal Beloit launched the new Genteq™ name during the Air Conditioning Contractors of America (ACCA) national convention.

FORT WORTH - Regal Beloit announced the rebranding of its GE branded businesses under the name Genteq™ for markets that include residential and commercial HVAC equipment and electrical applications that utilize capacitors.

When Regal Beloit acquired General Electric’s Commercial and HVACR Motors and Capacitors businesses in 2004, it also acquired the rights to use the GE brand through 2009. With this rebranding, the Genteq logo will take the place of GE ECM, GE Commercial Motors, and GE Capacitors logos on all branded products, sales and marketing materials, Websites, communication documents, signage, and other related items beginning immediately. Complete phase-in will be completed by Dec. 31, 2009. Some aftermarket products will phase-in over the next few years.

This rebranding reflects the company’s reputation for innovation and speaks to the future, according to Paul Selking, HVAC industry leader.

“We want to assure customers that this rebranding is an exciting, progressive step,” he said. “Genteq will continue providing unparalleled service and develop the progressive, innovative HVACR solutions for which this company has always been known.”

According to the company, the name Genteq combines the root “gen,” referencing new beginnings (genesis) and ingenuity, with “teq,” showing a continued passion for the newest technology and a unique, innovative approach to problem solving. The Genteq logotype is accompanied by a distinctive blue logo that displays converging paths.

“The strong left to right direction of the paths reflects a flow of air and energy,” said the company. “The paths converge to represent Genteq’s commitment to forming a strong relationship with every customer.”

For more information, visit

Publication date: 03/23/2009

Did you enjoy this article? Click here to subscribe to The NEWS Magazine

You must login or register in order to post a comment.



Image Galleries

2015 ACCA Conference

Images from the 2015 ACCA Conference in Grapevine, Texas. Posted on April 8, 2015.


NEWSMakers: Clint Schreck

Clint Schreck, general manager, Columbus Worthington Air, Columbus, Ohio, discusses winning Angie’s List Super Service Award, how to handle online reviews, and much more.

More Podcasts


NEWS 05-18-15 cover

2015 May 18

Check out the weekly edition of The NEWS today!

Table Of Contents Subscribe

Legislation and Regulation

What legislative/regulatory issue is most important to you as a HVAC business owner?
View Results Poll Archive


2015 National Plumbing & HVAC Estimator

Every plumbing and HVAC estimator can use the cost estimates in this practical manual!

More Products

Clear Seas Research


Clear Seas ResearchWith access to over one million professionals and more than 60 industry-specific publications, Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.


Magazine image
Register today for complete access to Get full access to the latest features, Extra Edition, and more.


facebook icontwitter iconyoutube iconLinkedIn i con