HVAC Breaking News

Feb. 13, 2008: New CD Training Package Teaches Marketing for Contractors

ARLINGTON, Va. - A new training package from the Air Conditioning Contractors of America (ACCA) is designed to give contractors and key employees a solid grounding in marketing principles that work in the real world.

“Sales & Marketing 101” is a two-CD training package taught by well-known contractor Larry Taylor, president of Air Rite Air Conditioning in Fort Worth, Texas. Building on a curriculum developed by successful contractors and grounded in years of Taylor’s own experience, this presentation can be viewed anywhere a computer is available.

The CD set includes several real-life marketing examples that support the learning experience. Among the key points explored during the presentation are:

• Marketing is everyone’s job (and what that really means).

• The secret of differentiation.

• How to add customer value through your company’s services.

• Why intangibles are worth more money than the “products” most contractors think they are selling.

Sales & Marketing 101 is the first in a new series of CD training packages from ACCA entitled “The Business Toolbox.” Building on the success of the association’s recent launch of “HVAC Essentials” CD training in HVAC technical and design principles, The Business Toolbox will present computer video training on a variety of fundamental management principles for contractors.

Sales & Marketing 101 can be ordered online at www.acca.org/store or by calling 888-290-2220. The cost is $199 for ACCA members, $299 for non-members.

Publication date: 02/11/2008

Did you enjoy this article? Click here to subscribe to The NEWS Magazine

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

2014 World Energy Engineering Congress

Scenes from the 2014 World Energy Engineering Congress in Washington, D.C.

Podcasts

NEWSMakers: Greenheck Mixed Flow Fan, Model EQB

Shane Dock, Application Engineer at Greenheck, will introduce you to Greenheck’s new EQB mixed flow fan. We’ll discuss what the features of the EQB’s innovative design, what kinds of applications can utilize the EQB, and why the EQB is an attractive inline choice for your customers’ projects.  Dock is currently focused on applications regarding inline fans, gravity ventilators, and electrical products. Posted March 4th.

Sponsor:



 

More Podcasts

ACHRNEWS

NEWS 03-02-15 cover

2015 March 2

Check out the weekly edition of The NEWS today!

Table Of Contents Subscribe

HVAC Trends

The NEWS regularly reports on HVAC industry trends in our weekly issues. What trends do you see?
View Results Poll Archive

HVACR INDUSTRY STORE

2015.jpg
2015 National Plumbing & HVAC Estimator

Every plumbing and HVAC estimator can use the cost estimates in this practical manual!

More Products

Clear Seas Research

 

Clear Seas ResearchWith access to over one million professionals and more than 60 industry-specific publications, Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.

DON'T MISS A THING

Magazine image
 
Register today for complete access to ACHRNews.com. Get full access to the latest features, Extra Edition, and more.

STAY CONNECTED

facebook icontwitter iconyoutube iconLinkedIn i con