It's All About You

To view enlarged version, click on the ad.

Ruud Supports Contractors In Very Special Ways Because … Our Focus Is YOU!

Rheem Heating and Cooling Product Guide

Ed Raniszeski, director of market development and communications for Rheem Heating & Cooling Division, was naturally pleased his company placed high on The NEWS’ 2006 ad hit list.

“We have heard contractors loud and clear,” said Raniszeski.

“They want to know how manufacturers and brands can assist them generate sales leads and increase profits. They also want to have honest, direct answers to these questions without the usual exaggeration and marketing smoke.

“While the Ruud and Rheem inserts were dedicated to two completely different subjects, they were both direct and to the point. We respect that contractors have precious little personal time, and we are not about to impose on their time with flowery, long-winded messages.”

In short, the Ruud “Our Focus Is YOU!” insert summarized how Ruud can assist contractors with a full menu of business-building products, programs, and services. Meanwhile, the “Rheem Heating and Cooling Product Guide” gave readers a quick-reference chart showing the complete line of Rheem residential and commercial products.

“We think both of these inserts were successful because they gave contractors unvarnished, useful information in compact formats that were helpful, easy to use, and could be saved for future reference,” said Raniszeski. “In fact, they were so popular, we had to reprint them to fill requests for additional copies.”

According to Raniszeski, the company’s goal for these inserts was designed to give contractors information that they could find useful in operating their business and decision-making.

To view enlarged version, click on the ad.

“We are an extremely customer-driven company; while some may believe it their role to ‘show and tell’ contractors how to do things, Rheem and Ruud have a lot of confidence that the majority of contractors are very astute and know their customers and markets,” he explained.

“We let contractors tell us because it’s not about what we want, it’s about what they need. We listen, add innovation and creativity, and respond with the things contractors tell us they want and need.” Raniszeski said the advertisements produced at Rheem and Ruud is consistent with that philosophy.

“The purpose of these two inserts was to simply give contractors what they said they would find interesting and important in running their business,” he said.

“We are truly honored to know that these two insertions were judged by The NEWS’ readers to be worthy of their time and attention.”

For more information, visit and/or

Publication date: 12/11/2006

Did you enjoy this article? Click here to subscribe to The NEWS Magazine

You must login or register in order to post a comment.



Image Galleries

2015 AHR Expo

Photos from the 2015 AHR Expo at McCormick Place in Chicago.

Posted: February 19, 2015


NEWSMakers: Michael Nark

Michael Nark, CEO of BuildingIQ, talks about the company’s software platform which works with existing building management systems in commercial buildings to adjust HVAC operations to increase cost savings and the future of the building automation and controls market. Posted on March 20.

More Podcasts


NEWS 03-23-15 cover

2015 March 23

Check out the weekly edition of The NEWS today!

Table Of Contents Subscribe

HVAC Trends

The NEWS regularly reports on HVAC industry trends in our weekly issues. What trends do you see?
View Results Poll Archive


2015 National Plumbing & HVAC Estimator

Every plumbing and HVAC estimator can use the cost estimates in this practical manual!

More Products

Clear Seas Research


Clear Seas ResearchWith access to over one million professionals and more than 60 industry-specific publications, Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.


Magazine image
Register today for complete access to Get full access to the latest features, Extra Edition, and more.


facebook icontwitter iconyoutube iconLinkedIn i con