"Our Echelon ads highlight the aesthetics, innovative technology, and serviceability of the new product line," said Mickey Smith, Coleman brand marketing manager. "The Echelon Web site tells the complete story of the Echelon series, including how we developed the line, what products are available and how these products work together to create a systems approach to selling."

The site describes the development process of the Echelon series, from concept and design to manufacturing and marketing. Product information includes the features and benefits of specific Echelon units. The new site also invites contractors to become an Echelon dealer and links visitors to the Coleman Web site.

A "Dealer Wants" page identifies the design features that make it easy for dealers to install and service Echelon products, while a "Customer Wants" page looks at the product features that will appeal to consumers, including style, low sound levels, efficiency, and reliability, says the company.

"As Coleman introduces additional products to the Echelon series, we will expand the Web site to offer additional information and tools that will assist dealers as they sell, install, and service the Echelon line," Smith said. "Consumers, too, can take advantage of this valuable resource to support their research and purchasing decisions and bring the Coleman tradition of long-lasting quality and reliability into their homes."

Coleman is a brand of HVAC equipment marketed by the Unitary Products Group of York International.

Publication date: 08/23/2004