Green Pricing Leads To More Renewable Energy

December 6, 2001
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Utility programs known as “green pricing,” where customers agree to pay extra to finance renewable or green power, have led to new or planned installations of 282 MW of renewable energy. This is enough to supply the power needs of 110,000 homes, according to a new report from the Department of Energy’s (DOE’s) National Renewable Energy Laboratory (NREL). These programs are now being offered by 85 utilities in 29 states. The study cited several benefits utilities have provided to green pricing customers, including tax deductions and price protection from fuel price increases.

In terms of new renewable energy produced, the Los Angeles Department of Water and Power (LADWP), Austin Energy in Texas, and the Public Service Company of Colorado run the most successful programs. In terms of customer participation, the leaders are Moorhead Public Service in Minnesota, LADWP, Holy Cross Energy in Colorado, and Madison Gas and Electric in Minnesota.

Publication date: 12/10/2001

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