June 9, 2004: DOE, Alliance To Save Energy Launch Efficiency Campaign
"This new effort will be a coordinated campaign to help consumers make smart energy choices," stated David K. Garman, assistant secretary of Energy for Energy Efficiency and Renewable Energy. "Energy efficient improvements and tips are easy ways for Americans to save energy and money in their homes and in their cars, which supports our economy and protects our energy security."
"Energy efficiency is the quickest, cheapest, cleanest way to extend our nation's tight energy supplies and decrease pollution simultaneously," said Kateri Callahan, Alliance president. "The lingering memory of last August's blackout, rising temperatures that will strain the electricity grid, and the start of the summer driving season with record-high pump prices, make this energy efficiency campaign not only timely but also imperative."
DOE and the Alliance say the partnership will focus on increasing public awareness on the importance of energy efficiency and smart energy practices both at home and on the road through an extensive media outreach campaign. It will include video, audio, and print news releases, op-ed pieces, and satellite media tours. Alliance and DOE leaders and spokespersons will reinforce the message in public appearances around the country.
Both DOE and the Alliance offer free consumer booklets with tips for reducing home energy bills.
DOE's Energy Savers: Tips on Saving Energy & Money at Home is available in both English and Spanish by calling 877-337-3463 or at www.energysavers.gov.
The Alliance's Power$mart: Easy Tips to Save Money and the Planet is available by calling 888-878-3256. An animated version can be previewed at www.ase.org/powersmart/index.html where customization details can be found.
Publication date: 06/07/2004