HVAC Breaking News

April 1, 2003: ACCA To Honor 'Best Contractors On The Web'

ARLINGTON, Va. — The Air Conditioning Contractors of America (ACCA) has announced a call for entries in its first annual "Best Contractors on the Web" Internet Marketing Awards.

"The Internet is no longer an option for contractors, but a necessity, no matter what their size or market niche," said Paul Stalknecht, president and CEO of ACCA. "It's now expected behavior for consumers to check out a contractor's Web site before using its services. Our own contractor locator is searched by thousands and thousands of consumers each month, and online marketing is now part of the overall sales and advertising program of most successful contractors."

According to the association, the "Best Contractors on the Web" awards program will recognize contractors who have successfully used their Web sites to promote their company's products or services. Winners and finalists will be featured by ACCA on its Web site and print publications. Prizes will be given in three categories: Commercial Contracting, Residential Contracting, and a special Small Contractor category for businesses with less than $500,000 a year in revenues.

"The judging panel will be comprised of contractors, media representatives, and marketing experts," said Kevin W. Holland, ACCA’s vice president for Communications & Membership Services. "Among the things they're looking for will be: ease of use; intuitive navigation; encouragement of quick response; interesting content; professional appearance; and of course, 'that certain something' that makes a site unique and appealing to a contractor's potential customers."

Holland noted that sites don't need to be "flashy." "The most successful contracting Web sites keep it simple," he said. "If you have a high-tech gee-whiz web design, that's great, and please submit it for consideration. But if you have a fairly simple Web site that reaches its marketplace, generates business, and promotes your brand, then be sure to submit that one, too. This is an award about marketing, not design or technology. We want to show off those contractors who've learned how to make the Web work for them."

Contractors can submit their Web sites for consideration by completing the "Best Contractors on the Web" application form at ACCA's Web site at www.acca.org. The deadline for submission is May 1, 2003. Contractors must be ACCA members in good standing in order to be considered for the competition. All entrants will receive a brief evaluation of their Web site's strengths and, when appropriate, tips and suggestions for improved marketing.

For more information, call 703-824-8845 or e-mail kevin.holland@acca.org.

Publication date: 03/31/2003

Did you enjoy this article? Click here to subscribe to The NEWS Magazine

Recent Articles by Greg Mazurkiewicz

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

2015 ACCA Conference

Images from the 2015 ACCA Conference in Grapevine, Texas. Posted on April 8, 2015.

Podcasts

NEWSMakers: Mark Crockett
Mark Crockett vice president, Crockett Facilities Services, explains the importance of technician training, the value of being a top minority-owned company in the U.S., current projects the company is managing, and much more. Posted on April 24.
More Podcasts

ACHRNEWS

NEWS 04-20-15 cover

2015 April 20

Check out the weekly edition of The NEWS today!

Table Of Contents Subscribe

Global Warming

Do you believe in man-made global warming?
View Results Poll Archive

HVACR INDUSTRY STORE

2015.jpg
2015 National Plumbing & HVAC Estimator

Every plumbing and HVAC estimator can use the cost estimates in this practical manual!

More Products

Clear Seas Research

 

Clear Seas ResearchWith access to over one million professionals and more than 60 industry-specific publications, Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.

DON'T MISS A THING

Magazine image
 
Register today for complete access to ACHRNews.com. Get full access to the latest features, Extra Edition, and more.

STAY CONNECTED

facebook icontwitter iconyoutube iconLinkedIn i con