1. Based on the service van graphics above, which company do you think a customer would call — Company 1 or Company 2? Why?
Company 1
Company 2

2. Should eye-catching graphics make a difference when trying to attract new customers? Why or why not?
Yes
No

3. Would you be willing to spend more money to have eye-catching graphics on your vehicles?
Yes
No

4. Does your company use eye-catching graphics or have a “standard” logo with text?
Eye-catching graphics
Standard logo with text

5. What is the principal color of your company vehicles?

6. Given the choice of obtaining a new fleet of vehicles today, would you keep your graphics or change them? Why?
Keep current graphics
Change graphics

7. How important are graphics when you personally choose a company to do business with?