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Views from The NEWS

The editors and publisher of The NEWS have something to say... and we want to hear back from you!!

AHR Expo Green, Sunny, and Multilingual
Having recently returned from the Air-Conditioning, Heating, Refrigerating Exposition (AHR Expo), I noticed three things: new products, old products, and people who talked funny.

by Mike Murphy

Who’s Right?
I’m really tired of all the space being taken up in print newspapers over the topic of global warming or climate change especially since nothing is ever resolved.

by Peter Powell

Get Your Message to Your Potential Buyers
I had a dream, (or was it a nightmare?), that I spent my next 30 years advertising budget on a 30 second Super Bowl commercial. It was so obvious; our company name seen by millions and millions of people and us associated with the biggest annual sporting event.

by Butch Welsch

The 10 Biggest Marketing Mistakes to Avoid in 2010
It seems I remember the current president promising changes. We sure got ’em. Everything’s changed, and if you don’t like the way things are now, just give it a few minutes.

by Adams Hudson

Most Expensive Contractor Speaker Gives Away Seminars
Contractor marketing expert Adams Hudson recognizes value. For years, this popular speaker and coach has preached “value-based marketing” to contractors through his website, live events, and numerous publications.









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