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Feature Articles

Building Business in a Tough Economy

The small amount of money that can be saved by reducing or eliminating air filter purchases or by purchasing lower-priced, lower efficiency filters pales in comparison to the energy and operating costs that can be saved by maintaining a robust air filtration maintenance and upgrade program.

by Gina Tsiropoulos Comments (0)


Furnaces Take a Turn for the Green

Only 100 years ago, 90 percent of Americans burned wood to heat their homes. As fossil fuel use rose, the percentage of Americans using wood for fuel dropped, falling to as low as 1 percent by 1970, according to the DOE. Now that the green movement is taking hold, interest in biomass heating is resurfacing as a renewable energy alternative.

by Joanna R. Turpin Comments (0)


Marketing Magic: My Furnace Forgot There Was a Recession

My furnace is just so insensitive. It doesn’t care at all about my economic needs. The holiday season’s extra in-home traffic, increased system usage, and changing of the seasons will equate to more in-home service calls for the 873rd year in a row. Those are givens that can be loosely translated as get ready or get left behind.

by Adams Hudson Comments (0)


Tax Credit Boosts Premium Furnace Sales

Not that long ago the good-better-best gas furnace options that were presented to homeowners often consisted of 90 percent, 92 percent, and 95 percent AFUE equipment, respectively. That’s all changed thanks to the federal tax credit that went into effect earlier this year.

by Joanna R. Turpin Comments (0)










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